Unexpected benefit of using NoScript deliberately

I’ve been using NoScript with Firefox for a while, but recently I started being particularly anal in the way I decide which sites to accept content from and which I exclude. Previously my calculations were based on the domain name of the site I was visiting and the domain names of the sites wishing to execute content in my browser. If the two were the same, you were go. If they were different and the script domain looked like it was advertising, marketing, tracking or any other non-core function related, I excluded it.

These days instead of excluding stuff automatically based on my cursory analysis, I go to each site and review what services they claim to provide. It turns out most of the time these are tools and plug-ins that people use to better understand their visitors, the attractiveness of their content, and/or the effectiveness of their ads and other online marketing. Since marketing has become more and more interesting to me lately, studying these sites help me to better understand the world of online marketing.

So as I find interesting companys and/or other insights into this space I’ll post my notes, both for my own pedagogic reasons as well as fishing for comments and additional info.

~ by kindablue on August 27, 2008.